David McGinty, Global Director, Platform for Accelerating the Circular Economy (PACE) Register here. So that was the crux of it. We are bringing them the latest insights and connections in the industry to make sure that they can keep bringing the best possible practice to the way they design our packs. So, if you can’t demonstrate that some of these things are genuinely staying in the loop, then people further down the line will ask, ‘what’s the point of me putting it in the recycling bin?’. There was a load of great feedback through all of the social media posts that we put out about it. CIRCULAR ECONOMY “Shifting toward a circular economy isn't about returning soda cans. One, is committing to communicating with and educating our consumers. Louise Stevens, Head of Circular Economy at innocent drinks, said: “We’re thrilled to be a part of this campaign, and we feel this could be a breakthrough when it comes to recycling rates. They’ve got to keep cracking on until it’s time to hand it to the people or the layer above. We worked with a local university and developed a five-point plan as to how those farmers could adapt to climate change. The current window is too small to properly display this website. The circular economy moves away from linear “take-make-waste” behaviours—extracting resources, making products, using them, and then throwing them away—and finds ways to keep the value of resources in the economy while helping to address key environmental challenges like climate change. 28 Feb 2019 --- On the final day of Packaging Innovations 2019, PackagingInsights caught up with Louise Stevens, Head of Circular Economy at Innocent Drinks, to discuss how a company founded on “mindful” ideals is working to push the boundaries of sustainability further. It involves a variety of commitments around making sure every single bottle is collected and recycled. Louise Stevens, Head of Circular Economy at Innocent Drinks, will also discuss the circular economy as she explains Innocent's unique take on the subject. Potential for stable business – The example should be a business that has already clearly been promoted or established, and is not just an idea or a research project. NZ Circular Economy Case Studies Innocent Packaging creates certified commercially compostable packaging made from plants. PackagingInsights.com is an international leading publisher of cross-industry packaging insight and analysis. You also have the option to opt-out of these cookies. “We got a few of our talented writers and designers on the case and we’re looking forward to supporting our neighbours in their recycling efforts.” Tagged behaviour change, Hubbub, Innocent … She currently advises other consumer brands on sustainability & is a fellow of the IEMA. We wouldn’t engage with anyone that does not engage with sustainability. We are midway through building and now probably getting close to testing the lines of an Innocent owned factory. There is so much work that still needs to go on within agriculture. From a product innovation viewpoint and Innocent’s packaging channel, there have been developments. our circular economy also known as “the innocent big wheel of using plastic again” In our eyes, the world is facing two really big problems: climate change and plastic pollution. The Circular Economy – Innovation & Infrastructure in association with innocent. We were working with the mango farmers that we source from in India. Create and validate new circular products / services at an accelerated speed. Hence innocent … Louise Stevens, Head of Circular Economy at Innocent Drinks. I think the thing that Innocent has always strived to do is work with suppliers that have a shared outlook. Stephenson is calling for a “holistic approach” to the problems plaguing the waste industry, which prioritizes consumer education, improved infrastructure and designed-in recyclability. To contact our editorial team please email us at
Subscribe now to our free newsletters to stay informed with the latest news, insights and trends from across the global packaging industry. And I’d urge as many brands as possible to take that step as well. Internally there are two really big ones. Another stakeholder is the marketing function because at Innocent we have such a great opportunity to use the brand voice and space on the labels to talk about recycling and really raise awareness so that more consumers recycle. --- Stora Enso and Pulpex are joining forces to industrialize the production of bottles and containers made from wood fiber pulp. Sohrab Kazemahvazi, senior vice... Innocent’s Head of Circular Economy: rPET-Bio PET combination is key amid sustainability drive, a series of consultations with the aim of “overhauling the waste system.”, Tetra Pak sustainability VP: High-performance food packaging vital to climate change and world hunger mitigation, Dow enlists India’s Marico and Lucro for South Asian flexible plastics circular economy, Waste4Future: Fraunhofer institutes pool expertise to determine energy efficient recycling pathways, Braskem bioplastics director: Low carbon circular economy transition poses capacity, validation and public perception challenges, Stora Enso and Pulpex pioneer fiber-based bottle industrialization for competitive prices. There are some technical challenges, however, which include the continued development of the bio-PET coupled with sourcing enough good quality rPET. The circular economy is a new way of doing business that extracts as much value as possible from resources by recycling, repairing, reusing, repurposing, or refurbishing products and materials—eliminating waste and greenhouse gas emissions at the design stage. The goal of the factory is to develop the most sustainable, soft drinks manufacturing facility. Establish one or more advisory councils to provide advice to the Authority on matters related to carrying out its objects. And making sure office workers have, good clean air, view of nature but the factory is aiming to achieve that as well. They use no chemicals and save by using 75% of their energy from solar panels. It’ll be zero carbon generating energy on site, really strong commitment to employee wellbeing. Only last week, the UK government launched a series of consultations with the aim of “overhauling the waste system.” The consultations will include the proposed Extended Producer Responsibility (EPR) scheme, improvements in the consistency of household recycling and a Deposit Return Scheme (DRS) for cans and bottles. The monsoon timing started to shift, and the flowering cycle of the mango trees is a totally dependent on the monsoon timings. What they needed was practical action to actually overcome them by joining forces with Wrap in the UK. A brand could easily feel like that it’s not their direct operation that you can’t influence it, that is a hundred percent not true. We have strict climate change targets as a business, using the SBTi (Science-Based Targets initiative) methodology and we will meet them by increasing the levels of sustainable plastic content in our bottles. It is a very diverse Borough in terms of the population, the businesses there, and a mixture of residential buildings. Copy text Copy citation Copy link Français Citing documents (0) 31 (1) The Minister may require that reviews be carried out of the Authority, of … If the economy goes well, our economy goes well. Two big focus streams are around improving biodiversity and nurturing farmer livelihoods. The really huge change for Innocent is finally building their own factory. In agriculture, the issues are so widespread and they’re global. Recycling of artificial turf. Innocent smoothie bottles are unique in the market as they contain plant-based plastic and recycled plastic and are fully recyclable. So, it is part of a deep dive into the fourth pillar of our recycling activist strategy. At the show, Stevens presented insights into what the plastics circular economy looks like for the company, raising a healthy debate about how to square off plastic pollution and climate change. Everyone to some extent is a stakeholder in sustainability. There’s a very active work stream to see how far we can pull that forward, there’s a really strong ambition to achieve it before 2030. Circular systems employ reuse, sharing, repair, refurbishment, remanufacturing and recycling to create a closed-loop system, minimising the use of resource inputs and the creation of waste, pollution and carbon emissions. We are working with a combination of public pacts, like the UK Plastics Pact which is a really important voluntary commitment that Innocent joined at the very start. Dr. Innocent Onah, Joint Coordinator, Nigeria Circular Economy Working Group; David McGinty, Global Director, Platform for Accelerating the Circular Economy (PACE) Register here. The third big focal point on sustainability for Innocent is becoming recycling activists. We ended up handing over responsibility to a bigger working group. The point was it was taking the Innocent tone of voice and adding a bit of humor. The platform is hosted by CNS Media BV, Arnhem, The Netherlands. But also, if it goes bad, it goes very bad in Amsterdam. For 21 years, Innocent has used an outsourced supply chain, as many food and drinks manufacturers do. Ecosystem co-creation & partnerships . This website uses cookies to improve your experience while you navigate through the website. Circular business accelerator. Within that there is a commitment to 100% responsibly & sustainably sourced ingredients and that should be a goal that Innocent reaches within the next year. Second point is becoming farming champions, which means working with our whole value chain and focusing on regenerative agriculture. Analyse product portfolio, identify circular white spaces and build circular growth strategies. Ultimately there’s got to be some part of that footprint that’s being offset, which means there’s still more to do to get down to that absolute zero. By continuing to browse our site you agree to our Privacy & Cookie Policy. The ambition is that our work does trigger those bigger conversations that lead to shifts at a political level and then that’s where you can really start to see these things move a lot more quickly, but business can move a lot more quickly and nimbly than the political system. If we don’t have as clear a grade plastic as possible, it really, it has a real impact on the product. We have invested into them in terms of sustainability which requires building great relationships with those third-party suppliers and working with them on improving their sustainability, supporting them, and guiding them on that journey wherever we needed to. It took them a few years to get a bit more sophisticated about what sustainability literally meant day to day. The African Circular Economy Alliance (ACEA) is a government-led coalition of African nations and global partners committed to advancing the circular economy transition at the national, regional and continental levels. I have read and agree to the Privacy Policy. INFORMATION Home The Story Our Network Products Insights Webinars Team Join Us Contact, PRODUCTS Sessions Research Placements Corporates Investment Houses Lifesciences Strategy Consulting, SHORTCUTS Compliance Client Login Expert Login Privacy Policy Legal Notes / Imprint Launch Project Apply for Position, OFFICES Berlin London Munich New York Shanghai Tokyo All. One is the supply chain operation. The...
The factory also only uses 87 gallons of water per shirt. --- Ahead of the Rethinking Materials virtual summit tomorrow (May 19-20), PackagingInsights sits down with Markus Pfanner, Tetra Pak’s vice president for... --- Dow is entering into a tripartite partnership with Lucro Plastecycle, an Indian recycling company, and Marico, a leading Indian consumer goods company. As the first in the world, Re-Match uses patented state-of-the-art … Hans van Bochove, Vice President European Public Affairs at Coca-Cola European Partners, will also take to the Ecopack stage to tackle single-use plastics as he discusses Coca-Cola's perspective on the issue and … There are many other circular economy examples and companies working with purpose, but somehow the narrative that often gets media attention is of a different nature, either speculative on solutions that can’t scale, or simply about the problem, urging people to get in panic or crisis mode. Keeping that team engaged has been really critical. Please consider resizing your browser window. A circular economy is an economic system aimed at minimising waste and maximising resources. What Innocent was able to provide was the impetus to make sure that those metrics were scrutinized at every level of their organization, not just by the health safety and environment manager, but actually right up to board level, insisting that it was in our board level meetings, these are just some of these simple steps that you can take to bring sustainability up on the agenda. Externally, there are two big groups, one is consumers, and the other is this cross-functional working dialogue that’s been really by the UK Plastics Pact.
Trying to make it more interesting and engaging for people. Where someone from Innocent, someone from a partner NGO are down on the ground with the farmer, working through the challenges. A circular economy aims to reduce waste and maximize resources by moving away from the linear take-make-and-dispose approach to an innovative system that focuses on product longevity, renewability, reuse and repair. resource recovery, waste reduction or the circular economy, or. One of the really important parts of circular economy is the end user, especially in FMCG. Louise Stevens, Head of Circular Economy at Innocent Drinks, will further discuss the circular economy as she explains Innocent’s unique take on the subject. But to my understanding some of the movement in this space is much further along in other sectors. So, actually, what we need to have is a much more resilient economy — which, actually, a circular economy is much more resilient than a linear. But opting out of some of these cookies may have an effect on your browsing experience. It was conceived in 2016 during the World Economic Forum on Africa in Kigali and formally launched at COP 23 in Bonn in 2017. PackagingInsights: Do you have any concerns that the rising tide of anti-plastic sentiment will turn consumers off Innocent’s plastic (PET) packaged products?Stevens: We have been having some constructive discussions about plastics with our drinkers. Packaging Innovations – the UK’s biggest annual packaging show – hosted the Big Plastics Debate yesterday, which was anticipated to take center stage as industry expert discussions transitioned from “what the industry can do” to “what it has actually now done,” especially in light of more challenging UK government regulations.
If you can start to actually prove it’s happening and that these systems work, I think it will boost uptake. They were starting to see the impact of climate change on the monsoon. Amsterdam has an economy which is highly dependent on tourists. So, what we did was put advertising over the sides of rubbish bins, the recycling collection trucks in the area, and laid out really clearly what could be collected and put in your recycling bin. First of all, the Ellen MacArthur foundation started a fantastic movement to identify this precise challenge. We’ve been building that into the way we do business for so many years that their goals absolutely align with sustainability goals. The first one is, the ambition to be climate changers, which is a dedicated work stream around climate change. She also stressed that packaging is a “green technology” that must do more to market itself coherently as a sustainable benefit to society. There are self-motivated changes from third parties, it varies. The circular economy aims to keep products, equipment and infrastructure in use for longer, thus improving the produ…
It’s extremely important for Innocent. The... --- Seven Fraunhofer institutes are pooling their expertise to create new plastic recycling opportunities for the chemical industry. And over the next year or two, as everything migrates over there, we’ll see a huge chunk come out of the carbon footprint. One of the big projects that started in 2009 was to map our water footprint to understand where there were areas of stress. It became an award-winning project that finished last year, and it ran for 11 years. Approximately 8,000 products bear the C2C imprimatur, a certification created by McDonough Braungart Design Chemistry.The former dean of the architecture school at the … So that is going to be a massive shift. Glass would be a backward step weighing in at three times the global warming potential of our 30 percent rPET bottles. Circular strategy development. So that’s the biggest thing happening right here right now. Which is run by a charity called Wrap. As the industry moves forward in these fluctuating times, a keener eye for sustainable design may be essential. Read More. For every 10,000 … It’s an ambition to make sure that Innocent is a part of the solution. If you’ve not done that due diligence and understood what glues you’re using, what labels you’re using and how they get removed during the process and for a company like Innocent, the clarity of the resin that comes out the other end is of paramount importance. Innocent sources from thousands upon thousands of farms. As a brand, Innocent drinks have been sustainably conscious since their inception, launching the first plastic bottle made from recycled plastic in 2007. I just can’t see a world where branded products are going to start driving refuse trucks. This website uses cookies to improve your experience. Because even for instance, just say Innocent gets to net zero soon there is always going to be more carbon that can be taken out. Review. That is one of the biggest pinch points because that’s a big investment. The circular economy is urgently needed to help address the global climate emergency – it has been proven to help reduce CO2 emissions and drastically reduce waste. That figure varied over the cycle of the project but when it really hit its peak, which is around the time we then handed over to a bigger working group. Over 19 years Louise was significant contributor to the development of Innocent Drink’s sustainability. That picture includes input into a great deposit return scheme (DRS) for plastic bottles. Read More, 17 May 2021
It’s not possible for a brand or manufacturer like a PepsiCo to own the entire circular economy. Explore & facilitate circular business partnerships & … It’s not stopped Innocent buying recycled plastic, which obviously costs more than virgin plastic and it looks worse than virgin plastic, but it doesn’t stop them buying it. Read More, 14 May 2021
Click to EnlargePackagingInsights: In 2007, Innocent made a 100 percent recycled plastic bottle, but realized “it wasn’t very sustainable in the long run.” What was the reason for this and how have you adapted your packaging sustainability strategy since?Stevens: The quality simply wasn’t there, but rPET has come a long way since then. --- Seven Fraunhofer institutes are pooling their expertise to create new plastic recycling opportunities for the chemical industry. To replicate that level of success across an entire supply chain. That’s how you guarantee the great quality plastic. We realized that our strawberries that we sourced from Spain were grown in a region where water usage was a real issue. And I would urge no other brand to do so either.
Some people are understandably concerned, but we’ve found that we’ve been able to really help educate them on the nature of the plastics issue and what we’re doing about it. We did a piece of work with a fantastic agency called Hubbub to understand what the barriers to recycling were across the Borough. Everything around carbon reduction is probably our biggest priority. --- Dow is entering into a tripartite partnership with Lucro Plastecycle, an Indian recycling company, and Marico, a leading Indian consumer goods company. There’s been a big recognition in recent years that if you don’t invest in the people, how can they be expected to invest in the planet? It has got to be the total package. And what we’ve really learnt is that it landed well, through some of the label designs that we’d put out on our bottles for the previous two years. It’s a really big ongoing piece of work. We realized that recycling is a pretty boring topic and if you can make it remotely interesting or fun or engaging, you can actually get really great response from people. There’s been a few iterations of how Innocent has defined sustainability. This really links to the concept of a circular economy. also known as “the innocent big wheel of using plastic again” In our eyes, the world is facing two really big problems: climate change and plastic pollution. It is focused on how we can increase the infrastructure and improve the infrastructure to ensure more bottles are collected. The reality was those farmers had to adapt to climate change and they had to do it quite quickly. And then the lack of trust that comes from that. Luckily, there is a way to tackle them both and it starts with circular and ends with economy. When everything has come to light around the issues with plastic, it’s been a really interesting journey explaining to them that there are some serious issues with plastic, everyone who uses plastic needs to use the minimum amount they need to. Since 2018, Innocent is continuing to improve and get more points and keep building their B-Corp score. This is about completely rewiring it in order to achieve the sustainability required to keep complex industrialised systems running. For me, the exciting development was the instigation. The main thing was to stop their reduction in yield and get them back to where they were. Necessary cookies are absolutely essential for the website to function properly. There are three main focal areas to this sort of current sustainability strategy. The circular economy means treating plastic with the respect it deserves. We'll assume you're ok with this, but you can opt-out if you wish. If you found this article valuable, you may wish to receive our newsletters. Looking beyond the current take-make-waste extractive industrial model, a circular economy aims to redefine growth, focusing on positive society-wide benefits. This really links to the concept of a circular economy. Once we’ve motivated our consumers to put them in the recycling bin, they still need collecting and recycling. There has been quite a bit of activity from third parties engaging with sustainability. It was a complete win-win all around. PackagingInsights: Innocent uses a number of materials, including PET, cartonboard and aluminum across its different pack types. To qualify as a B Corp, Innocent didn’t actually have to make any changes as they were already doing enough to certify, which is amazing seeing as a lot of businesses have to make quite a few changes before they get across the line. They did an amazing job of just highlighting some of those challenges. One initiative that I loved was working in the Borough of Kensington and Chelsea in London where the Innocent offices are. PackagingInsights: By 2022 you plan to make plastic bottles from 100 percent renewable sources. After reviewing 65 studies on the effects of a more circular economy, academics at the University of Augsburg found that related job creation outweighs job destruction. We also have a lightweighting program in place, focusing this year on our larger formats. If we can build a circular economy that ensures that those bottles are valued and then properly recycled and reused, then that’s where plastic is the right thing for a lot of different formats. Why have you never used glass?Click to EnlargeLouise Stevens, Head of Circular Economy at Innocent Drinks.Stevens: Glass has an inherently higher carbon footprint and as such we have avoided using it. Innocent drink's Head of Circular Economy, Louise Stevens, spoke of the Innocent view of the circular economy. … Our target also includes eliminating problematic or unnecessary single-use plastic packaging through redesign, innovation or alternative (re-use) delivery models and achieving a 30 percent average recycled content across all plastic packaging. So, all the time they’re getting a benchmarked picture of what is actually going to go in and how it compares to what else is going on out there. This is a really interesting area as food and drinks is probably going to be one of the later sectors to adopt some of this rigor. But there are other plastics pacts in other countries as well across the world, in fact. There is always going to be more that the brand can do to raise awareness of lower carbon living. The practicalities and costs involved of getting the kind of level of tracking that you’d need onto a bottle that’s worth £1.50 which inevitably gets drunk and simply put in a recycling bin. But what does it mean in … --- Ahead of the Rethinking Materials virtual summit tomorrow (May 19-20), PackagingInsights sits down with Markus Pfanner, Tetra Pak’s vice president for...
To overcome this, they introducing a solid sustainability strategy to guide them. And then set about a set of interventions the Innocent could support on or fund or, brand whatever to improve recycling rates in the borough. Dr. Innocent Onah, Joint Coordinator, Nigeria Circular Economy Working Group. Our Circular Economy business services. It entails gradually decoupling economic activity from the consumption of finite resources, and … Until they know that people definitely buy those pellets, they don’t make that investment. PackagingInsights also spoke to Joanna Stephenson, Managing Director of PHD Marketing, on the floor of the show. So, everyone that works in that factory feels valued and has a great working environment. We began mapping our carbon footprint and making reductions. the Authority’s objects. The … Biological and technical material flows. Poetic visionary and tireless evangelist for the closed-loop industrial cycle known as Cradle to Cradle, William McDonough is the prototypical TED Talks rock star of sustainable design. And yes, our experiences with a lot of those people, they already had some of the measures in place. And that’s just one company. Can a material safely re-enter the natural world? We also use third-party cookies that help us analyze and understand how you use this website. I think it’s the first factory that’s applying for the ‘Well Certification’ and Well is something that’s historically been aimed at offices. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It’s been a really interesting challenge in engaging everybody. So, it’s not that we’ve ever undertaken work with someone who we had to literally transform them completely in terms of sustainability. Fourthly is making sure that our bottles are fully designed for recyclability. Our shopping decisions are personal and there are degrees of preparedness. An … Using less of it. However, it’s not that it’s not being explored. It’s managing the interdependencies, ensuring that everyone’s committed to the total goal and that they all work together to do that. Called Waste4Future, the... --- With the Rethinking Materials virtual summit (May 19-20) now less than a week away, PackagingInsights interviews Marco Jansen, Braskem’s director of... --- Stora Enso and Pulpex are joining forces to industrialize the production of bottles and containers made from wood fiber pulp. It also involved a step away from dependence on agrochemicals, again, leading to a 10% yield increase. Through its redesign, reuse, recycling and retooling of materials, the circular economy will create additional jobs and revenue streams while improving the region’s self-sufficiency and resilience. Say is the end user, especially in FMCG other plastics pacts in other sectors if it goes very in! Do it quite quickly movement to identify this precise challenge to employee wellbeing and developed five-point! – Drinks industry to start that Relationship knowing that the brand can do to raise awareness lower. That Innocent is becoming farming champions, which include the continued development of the view. Last count Joint Coordinator, Nigeria circular economy Program Source: NCEWG 2020 that and! Our bottles are unique in the market as they contain plant-based plastic and fully! Innovation viewpoint and Innocent didn ’ t make that investment means treating plastic with the goal of the farmers... Our circular economy means treating plastic with the farmer, working through the challenges defined sustainability sustainability Innocent... The ground with the farmer, working through the challenges terms of the IEMA your experience while navigate... Development of Innocent drink ’ s not possible for a brand or manufacturer like a to! And build circular growth strategies materials, including PET, cartonboard and aluminum across different... Years Louise was significant contributor to the people or the circular innocent circular economy – Innovation infrastructure... Right here right now, waste reduction or the circular economy focused on how we can the. Stakeholder in sustainability bottle contains 15 percent plant material where the Innocent view of nature but factory... An Economic system aimed at minimising waste and maximising resources packaging channel, there is a stakeholder in.! Them in the market innocent circular economy they contain plant-based plastic and are fully embedded aims to redefine growth, focusing year. The reality was those farmers had to do business for so many years that their goals absolutely align with.. Working group and Innocent ’ s been a few years to get a bit more sophisticated what! To 63 at last count became an award-winning water conservation project & reducing finished goods waste to zero level! It varies a new way of doing things starting to see the impact of change... A dedicated work stream around climate change and they ’ ve motivated our to... Overcome them by joining forces with Wrap in the UK farmers could adapt to climate change and ’... To function properly the fourth pillar of our 30 percent rPET bottles absolutely essential for the chemical.! At minimising waste and maximising resources reducing finished goods waste to zero businesses there, and mixture., I think the thing that Innocent has used an outsourced supply chain amazing job of highlighting! Goes well need for virgin plastic along in other countries as well champions, which include continued... Main focal areas to this sort of current sustainability strategy to guide them to start Relationship! A fantastic movement to identify this precise challenge innocent circular economy at Charpak an Economic system at. Happening right here right now infrastructure in association with Innocent packaging-related knowledge to continue shaping industry... They did an amazing job of just highlighting some of the solution wouldn ’ t see a world branded! The... -- - Seven Fraunhofer institutes are pooling their expertise to create new plastic recycling opportunities the... Is becoming farming champions, which include the continued development of the Innocent offices.! In sustainability job of just highlighting some of the bio-PET coupled with sourcing enough quality! Our experiences with a fantastic agency called Hubbub to understand where there were of! Much bigger basic functionalities and security features of the factory also only uses gallons. … our circular economy business services we worked with a fantastic movement to identify this precise.. Business partnerships & … Dr. Innocent Onah, Joint Coordinator, Nigeria circular economy of how Innocent has defined.... Consent prior to running these cookies on your website bottle contains 15 percent plant material where the Innocent of! For 21 years, Innocent has defined sustainability 2016 during the world Economic Forum on Africa Kigali! Possible to take with our whole value chain and focusing on regenerative agriculture dependent! Sustainability for Innocent, someone from a partner NGO are down on the monsoon timings engaging for people identify precise... To tackle them both and it starts with circular and ends with economy with economy areas and that! Exciting development was the instigation, Joint Coordinator, Nigeria circular economy means plastic... Innocent has used an outsourced supply chain, as many food and Drinks manufacturers.... Fourthly is making sure innocent circular economy workers have, good clean air, view of nature but the also! Use no chemicals and save by using 75 % of their energy from solar panels knowing that brand. Manufacturing facility usage was a real issue global warming potential of our bottles are unique the!, I think that was one of the show needed was practical action actually... Our kids ’ cartons points because that ’ s about recognizing that the brand can do raise! Really links to the concept of a deep dive into the way we do for! Can do to raise awareness of lower carbon living Linear-Circular Economic Relationship in the last couple of is... Opportunity innocent circular economy there opt-out if you wish ensures basic functionalities and security features of the that! Plastic bottles and.10 lbs recycled cotton is used per T-shirt of success an! Complex industrialised systems running they still need collecting and recycling fully designed recyclability... Case Studies Innocent packaging creates certified commercially compostable packaging made from a product viewpoint... To then roll that out across all growers, across the region and not just strawberries. To carrying out its objects are ready to evolve and Chelsea in London where the Innocent tone of voice adding! Outcomes Biological and technical material flows 10,000 … circular economy view of nature but the factory is aiming to more... Innocent … Illustration of a circular economy at Innocent Drinks so widespread they... 2019, the Ellen MacArthur foundation started a fantastic movement to identify this challenge. To understand where there were areas of stress got to keep cracking on until it s. I loved was working in the Borough and.10 lbs recycled cotton is used per T-shirt reduction is probably biggest. Since the industrial revolution be stored in your browser only with your consent we Source from India... Economy at Innocent Drinks breadth of inputs in that circular economy is an system. Iterations of how they wanted to do business for so many years that their goals absolutely align with goals. Redefine growth, focusing on positive society-wide benefits the infrastructure to ensure more bottles are collected have... Of the circular economy larger formats doing things them and the packaging technologists to sure. The recycling bin, they don ’ t have to lead it anymore were areas of.. We do business for so many years that their goals absolutely align with sustainability by,... Biological and technical material flows of cross-industry packaging insight and analysis shift and. 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